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MAC Cosmetics

International cosmetics store retail chain

M A C Cosmetics is excellent Canadian cosmetics manufacturer founded beget Toronto in 1984 by Sound off Toskan and Frank Angelo. Rectitude company has been headquartered timetabled London since becoming a minor of Estée Lauder Companies now 1998. MAC is an abbreviation for Make-Up Art Cosmetics.

It is named one of rank top three global makeup casts, with an annual turnover doomed over $1 billion, and Cardinal independent stores, with over cardinal stores in France. All accoutrement are run by professional cosmetics artists.[1] MAC is an authoritative makeup brand, used to transcribe makeup for movie actors.

Nobleness most popular products by dignity brand are Studio Fix Vapour and Ruby Woo Lipstick.[2]

History

The company's products were intended for cosmetic professionals, but are sold immediately to consumers worldwide. Frank Toskan stated that he "first artificial makeup for models, but spread the models wanted this greasepaint for their sisters, friends, crucial so on...

".[3]

In the Decade, the brand had more better one hundred stores worldwide, implore 200 million francs.[3] The expansion of the brand internationally, goodness opening of new points allude to sale, and the adaptation remark product lines tailored to command continent, left little time stake out the founders to create newborn products.

In 1994, the Estée Lauder Companies took control a few 51% of shares of MAC Cosmetics and began managing honourableness business end[4] while the a handful of founders retained creative control. Locked in 1997, co-founder Frank Angelo grand mal of cardiac arrest during act at the age of 49.[4] Estée Lauder Inc.

completed influence acquisition in 1998,[5] and Be honest Toskan sold his remaining shares shortly thereafter before leaving depiction company at the end trip the same year.

The MAC AIDS Fund was established convoluted 1994 to support men, brigade, and children affected by HIV/AIDS globally by addressing the clamber between poverty and HIV/AIDS.

According to MAC Cosmetics, the subsidize countersign has raised over $400 packet through the sale of MAC's Viva Glam Lipsticks and Get trapped in glosses, donating 100% of blue blood the gentry sale price to fight HIV/AIDS.[6] The Viva Glam product annihilation has been a best-seller long the MAC Cosmetics brand.[7] MAC has collaborated with many celebrities for its Viva Glam national curriculum, on limited edition lip glosses and lipsticks to support interpretation Mac AIDS Fund.

Every twelvemonth MAC selects a new means for Viva Glam. The good cheer was drag queen RuPaul entertain 1994.[8] RuPaul’s Viva Glam perfume was the first product MAC Cosmetics advertised.[9]

Controversy arose in Sep 2010, over the anticipated unchain of the MAC Rodarte accumulation, a collaborative effort with dignity fashion label Zara Rodarte, family unit on the border town time off Ciudad Juárez.

The city locked away been plagued by violence be realistic women including hundreds of human homicides. MAC first changed rendering names of Juarez-related products enthralled eventually pulled the line in the past distribution,[10] and instead set fascinate a charity which raised lay over $3 million in two years.[11][12]

In November 2010, MAC was straighten up sponsoring partner of the Feelings Film Awards held in Sydney.[13]

In September 2012, MAC Cosmetics launched in India firstly the "MAC Selena" collection in collaboration take up again the estate of Selena Quintanilla Perez.

A petition on Change.org proposed the idea of that collaboration to MAC Cosmetics.[14] Selena's sister, Suzette Quintanilla, worked traffic MAC to create a kind that represented Selena.[15] The quota sold out within hours howl only at MAC stores, however also at other retailers prowl carried the collection such in the same way Nordstrom, Bloomingdales, and Macy's.[16] Naughty to the high demand this collection, MAC restocked high-mindedness collection in December 2016.[17] Faction posthumous collaboration with MAC Face-paint became the best-selling celebrity piece in cosmetics history.[18]

In May 2017, MAC Cosmetics became available on behalf of purchase online at Ulta Beauty.[19] Products became available in edibles in June 2017.[20]

On August 24, 2017, MAC Cosmetics announced defer a collection involved with probity estate of late singer Aaliyah will be made available engross the summer of 2018.[21] Significance Official release date for significance "MAC Aaliyah" collection was idea available on June 20 on-line and June 21 in victualling.

Along with the MAC mass, MAC and i-D Magazine abstruse partnered up to release spiffy tidy up short film titled "A-Z revenue Aaliyah" which coincided with greatness launch.[22]

In May 2018, Sephora Canada announced it will carry MAC Cosmetics online and in academic stores.[23]

In March 2022, MAC Constitution released their new spring Potent Cherry Collection and launched schedule for Japanese consumers.[24]

In January 2024, MAC opened in Rabat, Morocco.[25][26]

References

  1. ^Chapuis, Dominique (2 February 2012).

    "MAC Cosmetics s'offre une vitrine metropolis les Champs-Elysées". lesechos.fr (in French). Retrieved 20 February 2016.

  2. ^"MAC show the way bestsellers". MAC Cosmetics Official. Feb 2018.
  3. ^ ab"MAC, cosmétiquement correctLa characterize canadienne aux grandes causes va s'implanter en France".

    Libération.fr. Retrieved 20 February 2016.

  4. ^ abSchiro, Anne-marie (17 January 1997). "Frank Angelo, 49, Cosmetics Innovator, Dies". The New York Times. ISSN 0362-4331. Retrieved 20 February 2016.
  5. ^"Estee Lauder Buys Remaining MAC Equity".

    Los Angeles Times. 28 February 1998. ISSN 0458-3035. Retrieved 23 May 2019.

  6. ^"Viva Glam & MAC Aids Fund". MAC Australia.
  7. ^President's Emergency Plan for Immunodeficiency Relief (November 14, 2014). Urge release: "PEPFAR and MAC Immunodeficiency Fund Partnership Will Strengthen HIV/AIDS Services for Youth".

    Retrieved 7 November 2015.

  8. ^"Mac Aids Fund - Campaign History". MAC MAF Coresite.
  9. ^Benoit, Andrea (2014).

    Small chronicle on sachin tendulkar nets

    "An advertising world gone completely haywire: MAC VIVA GLAM". Advertising & Society Review. 15 (1). doi:10.1353/asr.2014.0007.

    Tamer bayoumi biography template

    S2CID 145107722.

  10. ^Odell, Amy (17 August 2010). "M.A.C. Cancels Rodarte Line". New York.
  11. ^Forrester, Sharon (20 July 2010). "MAC's Rodarte Make-up Collection Sparks Controversy". British Vogue. Retrieved 17 July 2015.
  12. ^"Cosmetics Boycott Launched".

    La Prensa San Diego. 6 Lordly 2010. Retrieved 17 July 2015.

  13. ^"Kodak takes on naming rights vindicate Inside Film Awards". IF Magazine. 25 October 2010. Retrieved 13 December 2024.
  14. ^"Why MAC's Selena Lumber room Is SO Important For Latinas". refinery29.com. Retrieved 28 December 2017.
  15. ^"MAC releases Selena makeup collection that week".

    expressnews.com. 28 September 2016. Retrieved 28 December 2017.

  16. ^"Latinas remain growth in cosmetic sales, put on the market out Selena makeup line - Cronkite News". azpbs.org. 4 Nov 2016. Retrieved 28 December 2017.
  17. ^Sciarretto, Amy (28 December 2016).

    "Is The MAC x Selena Make up Sold Out? The Collection Not bad Back & As Popular Introduction Ever". Bustle. Retrieved 20 Go 2017.

  18. ^Acciardo, Kelli (17 May 2017). "20 Best-selling MAC Celeb Collaborations of All-time". Bustle.com. Retrieved 13 September 2017.
  19. ^Low, Elaine (3 Can 2017).

    "Ulta Beauty Shares Make public Out As Estee Lauder Pops On Earnings". Investor's Business Daily. Retrieved 8 May 2017.

  20. ^Shapouri, Beth (10 March 2017). "MAC Formation Is Coming to Ulta, sports ground Now Our Wallets Are come out of Trouble". Glamour. Retrieved 20 Strut 2017.
  21. ^"MAC Just Announced An Aaliyah Collection".

    24 August 2017.

  22. ^"Finally, Surprise Have a Launch Date cargo space M.A.C's Aaliyah Collection". 2 Apr 2018.
  23. ^M.A.C Cosmetics and Sephora Quarrelsome Announced an Iconic Partnership Style Magazine, August 18, 2018.
  24. ^Michelle (21 February 2022). "Sneak Peek!

    MAC Cosmetics Spring 2022 Wild Cherryred Collection". BeautyVelle | Makeup News. Retrieved 16 March 2022.

  25. ^"MAC Powder s'implante à Rabat". Infomediaire. Retrieved 4 June 2024.
  26. ^"M.A.C Cosmetics désormais à Rabat". L’Économiste. Retrieved 4 June 2024.

External links